Exhibitors > Kite
KITE WAS BORN OUT OF A LOVE FOR FASHION AND EYECARE, AND THE DESIRE TO CREATE A NEW BREED OF OPTICIANS THAT DELIVERS THE BEST OF BOTH.
We couldn’t help feeling that the industry we love had lost its mojo. A trip to high street opticians left us feeling more like a number than an individual. Uninspiring, strangely similar frame designs stared out from white walls. The hard sell was overpowering and unhelpful. The experience was crying out for the personal touch of the good-old days, shaken up with a fresh twist for today.
So, we gathered together the industry’s forward thinkers, set about creating our wish-list optician experience… and KITE took off.
OUR APPROACH IS A WELCOME ANTIDOTE TO IN-YOUR-FACE LOGOS, SO-SO DESIGNS AND THE IDEA THAT ONE SIZE FITS ALL.
The KITE stamp means you’re wearing a 100% KITE design, crafted with love and care and to the extra-high standards we set ourselves.
Every KITE is British designed, because we believe it’s always one step ahead, mixed up with a little international flair. We’re Italian made, because it’s where the finest factories craft the world’s best eyewear. We source premium German lenses, because – what can we say? – we just can’t get enough of the precision engineering and attention to detail. It’s the way we’re made.